Sujin Kim

Sujin Kim (Ph.D., The University of Texas at Austin) is an assistant professor of strategic communication at Oklahoma State University. She is an active digital media researcher and a creative multimedia designer.

Her research focuses on how emerging technologies shape consumers’ behavioral and cognitive engagement with marketing messages, with a particular interest in negative online behaviors such as ad avoidance, privacy concerns, and compensatory consumption. As a multimedia designer, she has uniquely integrated this expertise into her empirical work, developing and testing responsive, interactive stimuli—ranging from motion graphics to social media ads—directly within her research experiments.

Building on this UX and behavioral foundation, her current research agenda has expanded to investigate how individuals respond to emerging technologies such as generative AI. Her recent work examines how AI is integrated into strategic communication, the ethical boundaries of automated practices, and how transparency disclosures shape consumer trust. In her recent experimental work, she explores the dark side of automation, demonstrating how delegating tasks to AI agents can psychologically license and increase unethical consumer behaviors.

Her research has been published in leading communication and advertising journals, including the International Journal of Advertising, Journal of Consumer Behaviour, Journal of Marketing Communications, among others. Before entering academia, she gained valuable industry experience in brand strategy and marketing communications, including creative roles at Ogilvy One Worldwide in South Korea.