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Sujin Kim

Assistant Professor

Media & Strategic Communications

Orcid identifier0000-0003-4805-2339 (opens in a new tab)⁠
  • Assistant Professor
    Media & Strategic Communications
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TEACHING SUMMARY

Bridging Creative Practice & Empirical Strategy

 

As an educator, Sujin Kim bridges the gap between creative visual execution and rigorous, data-driven strategy. Her teaching philosophy is rooted in experiential learning, empowering students to transition from intuitive creators to analytical communication strategists. At Oklahoma State University, she teaches courses in media planning, interactive design, and strategic campaign development. In her classrooms, students do not just design layouts. They learn to justify their creative decisions using user experience (UX) principles, cognitive psychology, and quantitative metrics. Her commitment to mentorship is highlighted by her role in advising student competition teams for the National Student Advertising Competition (NSAC). Through highly immersive projects, she guides students in translating client requirements into sophisticated, ethically grounded media plans and cross-platform content strategies. By integrating emerging technologies and artificial intelligence tools into her curriculum, she prepares the next generation of strategic communicators to lead with both aesthetic precision and analytical depth.

TEACHING

  • COURSE TAUGHT
    Capstone Creative Project
    8 Jun 2026 - 31 Jul 2026
    Capstone research project or creative activity for a mass communication graduate student. Offered for variable credit, 1-3 credit hours, maximum of 3 hours.Prerequisite(s): 'B' or better in MC 5001, 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Advertising Competitions
    12 Jan 2026 - 1 May 2026
    Gain real-world experience on a team developing an integrated advertising campaign for the prestigious American Advertising Federation (AAF) National Student Advertising Competition (NSAC). Through extensive research, strategic planning, and creative execution, students will apply their advertising knowledge and skills and develop expertise in branding, marketing, media strategy, and campaign materials. Admission is by application. This course offers hands-on learning, professional mentoring, and the opportunity to showcase your work regionally and nationally.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.
  • COURSE TAUGHT
    Capstone Creative Project
    12 Jan 2026 - 1 May 2026
    Capstone research project or creative activity for a mass communication graduate student. Offered for variable credit, 1-3 credit hours, maximum of 3 hours.Prerequisite(s): 'B' or better in MC 5001, 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Communication Competitions
    12 Jan 2026 - 1 May 2026
    Course focuses on building the foundations for the Advertising Competitions course. It provides students with experience conducting primary and secondary research and executing the fundraising campaign. Working under a team concept on American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC), students will produce a detailed situation analysis, communications audit, primary and secondary research identifying problems and opportunities, and target audience analysis. Students accepted by application and interview.Prerequisite(s): Instructor permission
  • COURSE TAUGHT
    Media and Markets
    12 Jan 2026 - 1 May 2026
    Introduction to the strategic use of media. Major principles of media planning and buying, audience measurement, media research, new media technology, and market segmentation. Course previously offered as JB 3013.Prerequisite(s): MC 2003 and MC 2023 and SC 2183 with a grade of 'C' or better in each; and STAT 2013 or STAT 2053; and pass proficiency review.
  • COURSE TAUGHT
    Thesis
    12 Jan 2026 - 1 May 2026
    For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.
  • COURSE TAUGHT
    Communication Competitions
    15 Sep 2025 - 5 Dec 2025
    Course focuses on building the foundations for the Advertising Competitions course. It provides students with experience conducting primary and secondary research and executing the fundraising campaign. Working under a team concept on American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC), students will produce a detailed situation analysis, communications audit, primary and secondary research identifying problems and opportunities, and target audience analysis. Students accepted by application and interview.Prerequisite(s): Instructor permission
  • COURSE TAUGHT
    Brand Strategy
    18 Aug 2025 - 5 Dec 2025
    Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in SC 4520 during the same semester or with the same subtitle.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate course work and consent of instructor.
  • COURSE TAUGHT
    Capstone Project Prep
    18 Aug 2025 - 5 Dec 2025
    This course prepares mass communication graduate students for the degree completion option of Creative Component. Students will develop a proposal for their creative project, including preparing an introduction and rationale for the project, a review of relevant trade and scholarly literature, a methodology section outlining project execution, a timeline for project completion and an evaluation criteria for the project.Prerequisite(s): MC 5113, MC 5333, and MC 5651 each with a B or better; and instructor permission.
  • COURSE TAUGHT
    Thesis
    18 Aug 2025 - 5 Dec 2025
    For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.
  • COURSE TAUGHT
    Advertising Competitions
    13 Jan 2025 - 2 May 2025
    Gain real-world experience on a team developing an integrated advertising campaign for the prestigious American Advertising Federation (AAF) National Student Advertising Competition (NSAC). Through extensive research, strategic planning, and creative execution, students will apply their advertising knowledge and skills and develop expertise in branding, marketing, media strategy, and campaign materials. Admission is by application. This course offers hands-on learning, professional mentoring, and the opportunity to showcase your work regionally and nationally.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.
  • COURSE TAUGHT
    Capstone Creative Project
    13 Jan 2025 - 2 May 2025
    Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Capstone Creative Project
    13 Jan 2025 - 7 Mar 2025
    Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Media and Markets
    13 Jan 2025 - 2 May 2025
    Introduction to the strategic use of media. Major principles of media planning and buying, audience measurement, media research, new media technology, and market segmentation. Course previously offered as JB 3013.Prerequisite(s): MC 2003 and MC 2023 and SC 2183 with a grade of 'C' or better in each; and STAT 2013 or STAT 2053; and pass proficiency review.
  • COURSE TAUGHT
    Brand Strategy
    19 Aug 2024 - 6 Dec 2024
    Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in SC 4520 during the same semester or with the same subtitle.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate course work and consent of instructor.
  • COURSE TAUGHT
    Media and Markets
    19 Aug 2024 - 6 Dec 2024
    Introduction to the strategic use of media. Major principles of media planning and buying, audience measurement, media research, new media technology, and market segmentation. Course previously offered as JB 3013.Prerequisite(s): MC 2003 and MC 2023 and SC 2183 with a grade of 'C' or better in each; and STAT 2013 or STAT 2053; and pass proficiency review.
  • COURSE TAUGHT
    Media and Markets
    16 Jan 2024 - 3 May 2024
    Introduction to the strategic use of media. Major principles of media planning and buying, audience measurement, media research, new media technology, and market segmentation. Course previously offered as JB 3013.Prerequisite(s): MC 2003 and MC 2023 and SC 2183 with a grade of 'C' or better in each; and STAT 2013 or STAT 2053; and pass proficiency review.
  • DEVELOPMENT OF NEW INSTRUCTIONAL MATERIALS
    SC4013 Media and Market
    16 Jan 2024
  • COURSE TAUGHT
    Copywriting and Creative Strategy
    21 Aug 2023 - 8 Dec 2023
    Emphasis on developing creative strategy in the context of an advertising campaign. Focus on the 'Big Idea' with in-depth skills development in advertising copywriting across all media and formats. Course previously offered as JB 3603.Prerequisite(s): SC 3353 and SC 3753 with 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Electronic Communication
    21 Aug 2023 - 8 Dec 2023
    Introduces students to electronic communication with a series of hands-on projects to develop their skills with basic photography, videography, podcasting and Web page development. Compares the various media platforms and teaches students visual grammar. Students create slide-shows and podcasts, learn to edit video, and develop Web pages using content created in class.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with a grade of 'C' or better, and departmental majors only.
  • DEVELOPMENT OF NEW INSTRUCTIONAL MATERIALS
    MC2013 Electronic Communications
    1 Aug 2023
  • DEVELOPMENT OF NEW INSTRUCTIONAL MATERIALS
    SC3603 Copywriting and Creative Strategy
    1 Aug 2023