Seung Hyun Kim

Seung's teaching focuses on helping students understand how consumers think and behave, and how firms can use data and analytical tools to turn these insights into better marketing decisions. Her teaching spans marketing analytics, data visualization, and brand management, with an emphasis on hands-on learning through real-client projects, case discussions, and programming tools such as R, Tableau, and conjoint analysis.

Teaching Interests: Brand Management; Marketing Analytics; Data Visualization