Seung Hyun Kim
Assistant Professor
Marketing & International Business
- Assistant ProfessorMarketing & International Business
BIO & RESEARCH INTERESTs
Dr. Seung Hyun Kim's research explores the intersection of digital marketplaces, platform design, user behavior, and technological innovation. She runs large-scale field experiments and analyzes large datasets to generate actionable insights for platforms, firms, and consumers, pursuing one overarching question: How do platform design and new technologies shape consumer behavior and the way people interact online?
Seung earned her PhD in Marketing from the Rady School of Management at the University of California, San Diego; MA in Economics from Duke University; and BA in Economics from Hankuk University of Foreign Studies (South Korea).
Research Interest: Digital Marketplaces; Platform Design; Consumer Behavior; Artificial Intelligence; Gig Economy; Digital Advertising
OKLAHOMA STATE UNIVERSITY APPOINTMENTS
- Assistant ProfessorOklahoma State University, Marketing & International Business, Stillwater, Oklahoma, United States1 Aug 2026 - present
ACADEMIC POSITIONS
- Visiting Assistant ProfessorNortheastern University, Marketing, Boston, United States1 Aug 2024 - 30 Jun 2026
DEGREES
- PhD, MarketingUniversity of California San Diego, San Diego, United States2024
- MA, EconomicsDuke University, Durham, United States2016
- BA, EconomicsHankuk University of Foreign Studies, Seoul, South Korea2013
FACULTY/STAFF OR STUDENT
- Faculty/Staff
CAMPUS
- Oklahoma State University - Stillwater
DEPARTMENT
- Marketing & International Business