Seung Hyun Kim

Dr. Seung Hyun Kim's research explores the intersection of digital marketplaces, platform design, user behavior, and technological innovation. She runs large-scale field experiments and analyzes large datasets to generate actionable insights for platforms, firms, and consumers, pursuing one overarching question: How do platform design and new technologies shape consumer behavior and the way people interact online?

Seung earned her PhD in Marketing from the Rady School of Management at the University of California, San Diego; MA in Economics from Duke University; and BA in Economics from Hankuk University of Foreign Studies (South Korea).

Research Interest: Digital Marketplaces; Platform Design; Consumer Behavior; Artificial Intelligence; Gig Economy; Digital Advertising