Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is an Associate Professor of Professional Practice in Marketing at Oklahoma State University’s Spears School of Business and Faculty Fellow for Experiential & Applied Learning with OSU Career Services. She teaches Promotional Marketing, Advanced Sports Marketing, Interpersonal Skills, Content Marketing, Influencer Marketing, and Name Image & Likeness Personal Branding, and helped launch the Sports Marketing major option.

Dr. Kuzmeski has been recognized extensively for her teaching, leadership and service, including the 2025 Regents Distinguished Teaching Award, OSU Institute for Teaching and Learning Excellence’s 2023 Online Teaching Excellence Award, the Spears School of Business Power of Personal Award, the Spears Online Teaching Award, Outstanding Faculty Member recognition from Fraternity and Sorority Affairs, and the Mortar Board Golden Torch Award for outstanding leadership and service.

A strong advocate for experiential learning and career readiness, Dr. Kuzmeski founded The Brand Squad, an award-winning sports marketing organization that trains students to work directly with OSU student-athletes on Name, Image and Likeness (NIL), personal branding, sponsorships, social media and marketing opportunities. The Brand Squad was named OSU’s Outstanding Student Organization in 2023 and is known for job placements in sports-marketing positions across the United States.

She is also the founder and faculty advisor of the AI Wranglers Club, which helps students explore and responsibly apply artificial intelligence through hands-on learning, and serves as Chair of the Oklahoma State University Athletic Council. She is also faculty advisor to the OSU Marketing Club and previously served as President of The University Club.

Beyond the university, Dr. Kuzmeski is President of Red Zone Marketing, an award-winning marketing consulting firm, and the author of ten books on marketing, business growth, and university textbooks. She brings this extensive professional experience into the classroom, connecting marketing theory with real-world application and career preparation.

She earned her bachelor’s degree from Syracuse University’s S.I. Newhouse School of Public Communications, her MBA from The George Washington University, and her Ph.D. in Business Administration from Oklahoma State University.