Maribeth Kuzmeski

At the intersection of development, creativity, and marketing, content marketing strategy is an art that requires an understanding of many different disciplines. Effective marketing content must be prepared strategically for a variety of different platforms: video, podcasting, online, mobile, social media, email marketing, and more. In Content Marketing Strategy, students learn the most common forms of content creation as well as the methods to drive website traffic and subsequent new business.Prerequisite(s): MKTG 3213.

Influencer marketing involves using an individual's name, image, likeness, reputation, or personal communication to sell ideas, products, and/or services. Athletes, celebrities, podcasters, musicians, and many others can become successful influencers. The rise of digital communication and marketing tools has greatly heightened the presence and importance of influencer marketing. In this course, students learn influencer marketing strategies and best practices for capitalizing on opportunities to monetize influencer opportunities. Prerequisite(s): MKTG 3213.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

A guided reading and research program ending with an honors thesis under the direction of a faculty member, with second faculty reader and oral examination. Required for graduation with college honors in business.Offered for variable credit, 1-5 credit hours, maximum of 5 credit hours.Prerequisite(s): Honors Program participation, senior standing, college approval.

A guided reading and research program ending with an honors thesis under the direction of a faculty member, with second faculty reader and oral examination. Required for graduation with college honors in business.Offered for variable credit, 1-5 credit hours, maximum of 5 credit hours.Prerequisite(s): Honors Program participation, senior standing, college approval.

A guided reading and research program ending with an honors thesis under the direction of a faculty member, with second faculty reader and oral examination. Required for graduation with college honors in business.Offered for variable credit, 1-5 credit hours, maximum of 5 credit hours.Prerequisite(s): Honors Program participation, senior standing, college approval.

This course will focus on exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance, while also covering pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence, and exploring case studies.Prerequisite(s): MKTG 3713

Ever wonder how your favorite companies like Amazon, Starbucks, Walmart and FedEx get things from one end of the country to the other overnight? This course will answer such puzzling questions by providing students with an overview of supply chain management. Students in this course will learn how technology and managerial ingenuity come together to create supply chain excellence.Prerequisite(s): MKTG 3223.

At the intersection of development, creativity, and marketing, content marketing strategy is an art that requires an understanding of many different disciplines. Effective marketing content must be prepared strategically for a variety of different platforms: video, podcasting, online, mobile, social media, email marketing, and more. In Content Marketing Strategy, students learn the most common forms of content creation as well as the methods to drive website traffic and subsequent new business.Prerequisite(s): MKTG 3213.

At the intersection of development, creativity, and marketing, content marketing strategy is an art that requires an understanding of many different disciplines. Effective marketing content must be prepared strategically for a variety of different platforms: video, podcasting, online, mobile, social media, email marketing, and more. In Content Marketing Strategy, students learn the most common forms of content creation as well as the methods to drive website traffic and subsequent new business.Prerequisite(s): MKTG 3213.

Influencer marketing involves using an individual's name, image, likeness, reputation, or personal communication to sell ideas, products, and/or services. Athletes, celebrities, podcasters, musicians, and many others can become successful influencers. The rise of digital communication and marketing tools has greatly heightened the presence and importance of influencer marketing. In this course, students learn influencer marketing strategies and best practices for capitalizing on opportunities to monetize influencer opportunities. Prerequisite(s): MKTG 3213.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels. Previously offered as MKTG 4223.Prerequisite(s): MKTG 3213.

An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels. Previously offered as MKTG 4223.Prerequisite(s): MKTG 3213.

An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels. Previously offered as MKTG 4223.Prerequisite(s): MKTG 3213.

At the intersection of development, creativity, and marketing, content marketing strategy is an art that requires an understanding of many different disciplines. Effective marketing content must be prepared strategically for a variety of different platforms: video, podcasting, online, mobile, social media, email marketing, and more. In Content Marketing Strategy, students learn the most common forms of content creation as well as the methods to drive website traffic and subsequent new business.Prerequisite(s): MKTG 3213.

At the intersection of development, creativity, and marketing, content marketing strategy is an art that requires an understanding of many different disciplines. Effective marketing content must be prepared strategically for a variety of different platforms: video, podcasting, online, mobile, social media, email marketing, and more. In Content Marketing Strategy, students learn the most common forms of content creation as well as the methods to drive website traffic and subsequent new business.Prerequisite(s): MKTG 3213.

This course will focus on exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance, while also covering pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence, and exploring case studies.Prerequisite(s): MKTG 3713

Influencer marketing involves using an individual's name, image, likeness, reputation, or personal communication to sell ideas, products, and/or services. Athletes, celebrities, podcasters, musicians, and many others can become successful influencers. The rise of digital communication and marketing tools has greatly heightened the presence and importance of influencer marketing. In this course, students learn influencer marketing strategies and best practices for capitalizing on opportunities to monetize influencer opportunities. Prerequisite(s): MKTG 3213.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.