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Willie Tao

Associate Professor

Hospitality & Tourism Management

Orcid identifier0000-0002-8106-9493 (opens in a new tab)⁠
  • Associate Professor
    Hospitality & Tourism Management
  • 405-744-6712 (Work)
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FUNDING

  • GRANT
    Service Robot and Service Failure
    Harrisburg University Of Science & Technology1 Apr 2022 - 31 Dec 2022
    Harrisburg University Of Science & Technology
  • OTHER FUNDING
    The Hakka Cookbook: Food, culture, and identity.
    Taiwan Hakka Culture Development Center, Hakka Affairs Council1 Jan 2022
    People funded by this grant:
    • Tao W
    Taiwan Hakka Culture Development Center, Hakka Affairs Council
  • GRANT
    Authentic Dining Experience in a Peer-to-Peer Meal-sharing Context: Conceptualization and Scale Development
    Food Service Systems Mgmt Edu Council1 Oct 2019 - 31 Jul 2020
    Food Service Systems Mgmt Edu Council
  • OTHER FUNDING
    A tourism study of the City of Stillwater, OK: Baseline tourism data and visitor profile.
    City of Stillwater, OK1 Jan 2018
    People funded by this grant:
    • Tao W
    City of Stillwater, OK
  • OTHER FUNDING
    Development of restaurant service sabotage scale
    KSU College of Human Ecology Doctoral Dissertation Research Awards1 Jan 2016
    KSU College of Human Ecology Doctoral Dissertation Research Awards
  • OTHER FUNDING
    Exploring factors leading to customer delight in food and beverage services at continuing care retirement community (CCRC): An application of Kano model
    The Peine Excellence for Aging Initiative Funds1 Jan 2016
    The Peine Excellence for Aging Initiative Funds
  • OTHER FUNDING
    Restaurant service sabotage scale development using Item Response Theory.
    The Foodservice Systems Management Education Council Research Grants1 Jan 2016
    The Foodservice Systems Management Education Council Research Grants
  • OTHER FUNDING
    Restaurant service sabotage: Establishing evidence for scale validity.
    Small Grant Program for KSU Graduate Students in Arts, Humanities, and Social Sciences1 Jan 2016
    Small Grant Program for KSU Graduate Students in Arts, Humanities, and Social Sciences
  • OTHER FUNDING
    Improving the elder’s dining experience: Factors affecting older adults’ dining behaviors and preferences in the U.S.
    The Peine Excellence for Aging Initiative Funds1 Jan 2015
    The Peine Excellence for Aging Initiative Funds