Tsung-Yiou Hsieh

Tsung's teaching experience spans courses on Marketing Research and Marketing Analytics. 

Fall 2025: Marketing Research (MKTG 4333)

Course Description: In this Marketing Research course, students will develop the ability to collect, analyze, and interpret primary data about individuals and groups, gaining skills in customer focus, data visualization, business insight, and technology use. Through class discussions and collaborative activities, they will learn to interact effectively with peers, share insights, and work toward common goals, strengthening both teamwork and verbal communication. By engaging in hands-on projects, students will also practice translating their analyses into clear, compelling work products, refining their written and verbal communication skills for professional impact.