Dr. Sumin Shin, Ph.D., serves as an Assistant Professor in the School of Media and Strategic Communications at Oklahoma State University. With an interdisciplinary background in Business, Communication, and Analytics, he brings a unique blend of academic rigor and practical insights to the field of strategic communication.

Specializing in sustainability issues, Dr. Shin employs an array of quantitative research methodologies to decipher complex problems. His particular strengths lie in the area of big data analytics, where he has developed methods for data collection, analysis, and visualization, thereby generating actionable insights for both practitioners and policymakers.

As a seasoned educator, he has taught a comprehensive suite of courses ranging from Introduction to Advertising and Public Relations Management, to specialized research courses for practitioners such as Social Media Analytics and Research Methods in Communication. His teaching philosophy extends beyond the traditional classroom, emphasizing the importance of media in a diverse society and preparing students for real-world applications.

Complementing his educational initiatives are his research endeavors. He has contributed to the academic discourse by authoring more than 10 research articles in esteemed journals in the marketing communication arena. These articles delve into emerging topics that span social media, web development, mobile applications, games, virtual reality, augmented reality, and the burgeoning field of the metaverse.

Research Interests:

Strategic Communication
Computational Advertising
Organization Sustainability Communication
Health Communication
Consumer Behaviors
Social Media
Computational Data Mining and Big Data Analytics
Machine Learning using R and Python
VR, AR, and the metaverse