Steven Shepherd

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, demographic, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.Prerequisite(s): MKTG 5133 or consent of the instructor.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Specialized topics in marketing for doctoral students.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor and doctoral student standing.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, demographic, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.Prerequisite(s): MKTG 5133 or consent of the instructor.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Social and legislative considerations as they relate to the marketplace.Prerequisite(s): MKTG 3213.

Offered for variable credit, 1-9 credit hours, maximum of 30 credit hours.Prerequisite(s): Approval of advisory committee.

Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.Prerequisite(s): Minimum of 45 credit hours.