Skye Cooley

Independent study, directed readings or project development in mass communications to fit the student's academic and professional interests.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.

Independent study and project development to fit the student's field of study. Previously offered as JB 4360.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): MMJ 3263, SC 3353, or SPM 3813 with a grade of 'C' or higher; and pass proficiency review.

The course is focused on promoting citizen engagement and community building in a digital era. It explores consumption of networked political campaigns, corporate and national identity branding, and participation in the social media marketplace. It examines the effect of media on community deliberation. This course will provide the tools to increase meaningful community engagement in ways that will transform our communities into more vibrant and interactive places.Prerequisite(s): Graduate standing.

Independent study, directed readings or project development in mass communications to fit the student's academic and professional interests.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

Strategic communication is crafting and delivering impactful messages that drive organizational success and plays a crucial role in shaping brand identity, managing crises, and putting stakeholders at the forefront of decisions. Create planned, purposeful, and powerful communications that resonate with targeted audiences and achieve strategic goals. Learn about communication in shaping public perception, building lasting relationships and navigating ethical complexities. Explore careers in advertising, public relations, corporate communications, and marketing. Previously offered as JB 2183.

For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.

The Experience Report is a non-thesis, degree completion option for the Study Abroad or Practicum graduation candidates.Prerequisite(s): Instructor permission and MC 5020 (6 hours) or MC 5040 (6 hours).

Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.

Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.

Examination of timely topics and issues in contemporary media. May be repeated with different topics.Prerequisite(s): MC 2003 and MC 2023 with a grade of 'C' or better in each; and pass proficiency review.

The Experience Report is a non-thesis, degree completion option for the Study Abroad or Practicum graduation candidates.Prerequisite(s): Instructor permission and MC 5020 (6 hours) or MC 5040 (6 hours).

Independent study, directed readings or project development in mass communications to fit the student's academic and professional interests.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

Single- and multi-variate analysis, interpretation and reporting of mass communication research data. Use of computers in research analysis.Prerequisite(s): MC 5113.

Participation in either an international experience sponsored by the School of Media and Strategic Communications (SMSC) or a research or directed reading project in conjunction with a study abroad experience. An SMSC international offering will typically involve the integrated study of a country or region regarding relevant cultural, commercial, historical, technological, political, and economic issues especially as those areas related to media and communication. The project option would be a student-initiated and student-designed with a faculty adviser or mentor input and guidance. May not be used for degree credit with MC 4043 in same semester with same subtitle.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

Participation in an international experience sponsored by the School of Media and Strategic Communications. This will typically involve the integrated study of a country or region regarding relevant cultural, commercial, historical, technological, political, and economic issues especially as those areas related to media and communication. May not be used for degree credit with MC 5040 in same semester with same subtitle.

Introduction to the multibillion-dollar industry of sports branding and sponsorship from the viewpoint of the team, the brand, and other entities involved. Sports branding creates and delivers brand content to fans to bolster engagement and loyalty towards the generation of revenue. Course covers the history of sports branding, the broader sport and eSports ecosystems, team and individual athlete branding, sponsorship, and the role of globalization and virtual-based Consumer technologies.Prerequisite(s): Graduate Standing.

For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Orientation to skills necessary for successful completion of graduate work. Training in library and archival research, academic writing and preparation of research reports, familiarization with theoretical concepts and issues associated with mass communication. Required of all mass communication MS candidates, and prerequisite to MS candidates enrolling in mass communication seminars. Previously offered as MC 5653.Prerequisite(s): Graduate standing.

Participation in either an international experience sponsored by the School of Media and Strategic Communications (SMSC) or a research or directed reading project in conjunction with a study abroad experience. An SMSC international offering will typically involve the integrated study of a country or region regarding relevant cultural, commercial, historical, technological, political, and economic issues especially as those areas related to media and communication. The project option would be a student-initiated and student-designed with a faculty adviser or mentor input and guidance. May not be used for degree credit with MC 4043 in same semester with same subtitle.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

This is a graduate seminar designed to provide an understanding of the theory and practice of mass media. Through readings, lectures, multi-media presentations and guests who are industry experts, we explore the main media institutions and how they create, exhibit, and disseminate their products. The course also explores how diverse audiences and users select, use and react to media content. Special attention is paid to the audience/medium relationship, improving media literacy and a broad understanding of media ethics.Prerequisite(s): Graduate standing.

This is a graduate seminar designed to provide an understanding of the theory and practice of mass media. Through readings, lectures, multi-media presentations and guests who are industry experts, we explore the main media institutions and how they create, exhibit, and disseminate their products. The course also explores how diverse audiences and users select, use and react to media content. Special attention is paid to the audience/medium relationship, improving media literacy and a broad understanding of media ethics.Prerequisite(s): Graduate standing.

For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.

Independent study, directed readings or project development in mass communications to fit the student's academic and professional interests.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.