Kyuree Kim

Dr. Kyuree Kim is an assistant professor in the Department of Design & Merchandising at Oklahoma State University.

Her major fields of teaching and scholarly emphasis include:

Advertising; Consumer Behavior; Digital Activism; Merchandising; Retail Analytics; Retail Channels; Social Networks; Sustainability

Dr. Kim's research primarily focuses on:  

Digital marketing

• Examining contemporary marketing approaches using diverse digital communication channels
• Identifying the desires of consumers and translating them into brand experience to improve the shopping journey

Social interaction

• Focusing on online interaction among consumers (e.g., cocreation, connective action, or social movement) and its impact on the current marketplace and society