Felipe M. Affonso
Assistant Professor
Marketing & International Business
Orcid identifier0000-0001-8928-5871 (opens in a new tab)
- Assistant ProfessorMarketing & International Business
- 4057441311 (Work)
BIO & RESEARCH INTERESTs
Felipe M. Affonso is an Assistant Professor of Marketing at Oklahoma State University. He received his Ph.D. in Marketing from the University of Florida. His research focuses on consumer judgment and decision-making, consumer inference-making, human-AI interaction and technology, and health, environment, and policy.
OKLAHOMA STATE UNIVERSITY APPOINTMENTS
- Assistant ProfessorOklahoma State University, Marketing & International Business, Stillwater, Oklahoma, United StatesJul 2023 - present
NON-ACADEMIC POSITIONS
- Research Analyst (Client Consulting; Assortment Optimization)The Nielsen Company, Brazil1 Mar 2014 - 31 Dec 2015
DEGREES
- Ph.D., MarketingUniversity of Florida, Gainesville, United States2018 - 2023
- M.Sc., MarketingUniversidade de São Paulo, São Paulo, Brazil2016 - 2018
- B.Sc., MarketingUniversidade de São Paulo, São Paulo, Brazil2011 - 2015
FACULTY/STAFF OR STUDENT
- Faculty/Staff
CAMPUS
- Oklahoma State University - Stillwater
AVAILABILITY
- Undergraduate research supervision
- Research design
- Masters or PhD research supervision
- Collaborative projects
- Industry projects
- Membership of an advisory committee
LANGUAGE
- English
- Portuguese
DEPARTMENT
- Marketing & International Business