BobbiKay Lewis

A study of the media and their effect on our culture, with an emphasis on the media's role in racial, gender and sexual orientation issues in the United States. By analyzing the mass media, we learn to interpret the consequences of the stories they tell. An introductory survey course for majors and non-majors. Previously offered as JB 1143.

Strategic communication is crafting and delivering impactful messages that drive organizational success and plays a crucial role in shaping brand identity, managing crises, and putting stakeholders at the forefront of decisions. Create planned, purposeful, and powerful communications that resonate with targeted audiences and achieve strategic goals. Learn about communication in shaping public perception, building lasting relationships and navigating ethical complexities. Explore careers in advertising, public relations, corporate communications, and marketing. Previously offered as JB 2183.

Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653.Prerequisite(s): SC 3353 and SC 3753 each with a grade of 'C' or better; and pass proficiency review.

Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653.Prerequisite(s): SC 3353 and SC 3753 each with a grade of 'C' or better; and pass proficiency review.

The Experience Report is a non-thesis, degree completion option for the Study Abroad or Practicum graduation candidates.Prerequisite(s): Instructor permission and MC 5020 (6 hours) or MC 5040 (6 hours).

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Independent study, directed readings or project development in mass communications to fit the student's academic and professional interests.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Consent of instructor.

Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653.Prerequisite(s): SC 3353 and SC 3753 each with a grade of 'C' or better; and pass proficiency review.

Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.

Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653.Prerequisite(s): SC 3353 and SC 3753 each with a grade of 'C' or better; and pass proficiency review.

The Formal Report is a non-thesis, degree completion option.Prerequisite(s): Instructor permission and MC 5020 (6 hours) or MC 5040 (6 hours).

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653.Prerequisite(s): SC 3353 and SC 3753 each with a grade of 'C' or better; and pass proficiency review.

Capstone research project or creative activity for a mass communication graduate student.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651 and instructor permission.

Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in SC 4520 during the same semester or with the same subtitle.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): MC 3353 and graduate standing.

Capstone research project or creative activity for a mass communication graduate student electing to not write a thesis to complete a master's degree.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651.

Interaction between mass media and society with emphasis upon the communicator's ethics and responsibilities. Meets with MC 4733. No credit for students with credit in MC 4733.Prerequisite(s):Graduate standing.

Capstone research project or creative activity for a mass communication graduate student electing to not write a thesis to complete a master's degree.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651.

Capstone research project or creative activity for a mass communication graduate student electing to not write a thesis to complete a master's degree.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651.

This course covers the fundamentals of event planning from a strategic communications perspective. Teaches a variety of aspects involved in event planning including creating a vision and strategic plan, understanding various marketing strategies, budget management, networking, conference design, and assessment. Attendance of two events outside of class are required.Prerequisite(s): MC 2003 and MC 2023 and SC 2183 with a grade of 'C' or better in each or permission of instructor.

Capstone research project or creative activity for a mass communication graduate student electing to not write a thesis to complete a master's degree.Offered for variable credit, 1-3 credit hours, maximum of 4 credit hours.Prerequisite(s): 'B' or better in MC 5113, MC 5333, and MC 5651.