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Andrew M. Abernathy

(he/him/his)

Assistant Professor

Media & Strategic Communications

Orcid identifier0000-0002-9201-1895 (opens in a new tab)⁠
  • Assistant Professor
    Media & Strategic Communications
  • 662-769-3739 (Work)
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TEACHING SUMMARY

I teach up and down the strategic communications curriculum at OSU, but all my teaching endeavors are centered around helping media students develop their creative and critical thinking skills through problem-based learning both in and out of the classroom. As course leader for Media Style & Structure, I help ensure students receive consistent and effective instruction to fortify both their fundamental and applied media writing skills across multiple sections each semester. In upper division coursework, I help students further develop their content writing skills in Strategic Writing and Advanced PR Writing. I also help students put all the pieces together in Strategic Communications Campaigns, our capstone. My other teaching experience includes courses in media planning, market research, and feature writing.

TEACHING

  • COURSE TAUGHT
    Capstone Creative Project
    8 Jun 2026 - 31 Jul 2026
    Capstone research project or creative activity for a mass communication graduate student. Offered for variable credit, 1-3 credit hours, maximum of 3 hours.Prerequisite(s): 'B' or better in MC 5001, 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Capstone Creative Project
    12 Jan 2026 - 1 May 2026
    Capstone research project or creative activity for a mass communication graduate student. Offered for variable credit, 1-3 credit hours, maximum of 3 hours.Prerequisite(s): 'B' or better in MC 5001, 5113, MC 5333, and MC 5651 and instructor permission.
  • COURSE TAUGHT
    Strategic Communication Campaigns
    12 Jan 2026 - 1 May 2026
    Planning, preparation and presentation of comprehensive integrated strategic communication campaigns for national or local clients. Student teams produce all aspects of the campaign, from conception to presentation. Satisfies capstone requirements for strategic communication majors. Course previously offered as JB 4843.Prerequisite(s): SC 3953 and SC 4493; both with 'C' or better; and pass proficiency review.
  • COURSE TAUGHT
    Strategic Writing for Content Creation
    12 Jan 2026 - 1 May 2026
    An advanced writing application course in creating, planning, researching, editing, and designing of multimedia content used in strategic communication. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Capstone Project Prep
    18 Aug 2025 - 5 Dec 2025
    This course prepares mass communication graduate students for the degree completion option of Creative Component. Students will develop a proposal for their creative project, including preparing an introduction and rationale for the project, a review of relevant trade and scholarly literature, a methodology section outlining project execution, a timeline for project completion and an evaluation criteria for the project.Prerequisite(s): MC 5113, MC 5333, and MC 5651 each with a B or better; and instructor permission.
  • COURSE TAUGHT
    Mass Media Style and Structure
    18 Aug 2025 - 5 Dec 2025
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, 24 credit hours earned and departmental majors only.
  • COURSE TAUGHT
    Strategic Writing for Content Creation
    18 Aug 2025 - 5 Dec 2025
    An advanced writing application course in creating, planning, researching, editing, and designing of multimedia content used in strategic communication. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Mass Media Style and Structure
    13 Jan 2025 - 2 May 2025
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, 24 credit hours earned and departmental majors only.
  • COURSE TAUGHT
    Senior Honors Thesis
    13 Jan 2025 - 2 May 2025
    A guided reading and research program ending with an honors thesis under the direction of a senior faculty member, with second faculty reader and oral examination. Required for graduation with departmental honors in the School of Journalism and Broadcasting. Previously offered as JB 4993.Prerequisite(s): Departmental invitation, senior standing, Honors Program participation.
  • COURSE TAUGHT
    Strategic Communication Campaigns
    13 Jan 2025 - 2 May 2025
    Planning, preparation and presentation of comprehensive integrated strategic communication campaigns for national or local clients. Student teams produce all aspects of the campaign, from conception to presentation. Satisfies capstone requirements for strategic communication majors. Course previously offered as JB 4843.Prerequisite(s): SC 3383, SC 3953, SC 4013; and SC 3603 OR SC 4493 ALL with 'C' or better; or permission of instructor, and pass proficiency review.
  • COURSE TAUGHT
    Advanced Honors Topics
    19 Aug 2024 - 6 Dec 2024
    Topical study in various disciplines taught by faculty from the undergraduate colleges for junior and senior students in the University Honors Program.Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours.Prerequisite(s): Honors Program participation, junior standing.
  • COURSE TAUGHT
    Mass Media Style and Structure
    19 Aug 2024 - 6 Dec 2024
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, 24 credit hours earned and departmental majors only.
  • COURSE TAUGHT
    Strategic Writing for Content Creation
    19 Aug 2024 - 6 Dec 2024
    An advanced writing application course in creating, planning, researching, editing, and designing of multimedia content used in strategic communication. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Strategic Communication in Higher Education
    10 Jun 2024 - 2 Aug 2024
    Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in SC 4520 during the same semester or with the same subtitle.Offered for fixed credit, 3 credit hours, maximum of 6 credit hours.Prerequisite(s): MC 3353 and graduate standing.
  • COURSE TAUGHT
    Strategic Writing for Content Creation
    16 Jan 2024 - 3 May 2024
    An advanced writing application course in creating, planning, researching, editing, and designing of multimedia content used in strategic communication. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Thesis
    16 Jan 2024 - 3 May 2024
    For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.
  • COURSE TAUGHT
    Mass Media Style and Structure
    21 Aug 2023 - 8 Dec 2023
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, and departmental majors only.
  • COURSE TAUGHT
    Strategic Writing for Content Creation
    21 Aug 2023 - 8 Dec 2023
    An advanced writing application course in creating, planning, researching, editing, and designing of multimedia content used in strategic communication. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Thesis
    21 Aug 2023 - 8 Dec 2023
    For mass communication graduate students who are candidates for the master's degree.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.
  • COURSE TAUGHT
    Advanced Practicum or Internship in Mass Communication
    12 Jun 2023 - 4 Aug 2023
    Applied training allowing students to relate theoretical principles to situations in professional settings.Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours.Prerequisite(s): One semester of graduate coursework and consent of instructor.
  • COURSE TAUGHT
    Formal Report
    12 Jun 2023 - 4 Aug 2023
    The Formal Report is a non-thesis, degree completion option.Prerequisite(s): Instructor permission and MC 5020 (6 hours) or MC 5040 (6 hours).
  • COURSE TAUGHT
    Advanced Public Relations Writing
    17 Jan 2023 - 5 May 2023
    An advanced application course in creating, planning, researching, writing, editing and designing of multimedia materials used in public relations communications. Previously offered as JB 4493.Prerequisite(s): SC 3353 and SC 3753 with a grade of 'C' or better in both; and pass proficiency review.
  • COURSE TAUGHT
    Introduction to Strategic Communications
    17 Jan 2023 - 5 May 2023
    This course provides students with information and insights about strategic communications: how messages are created and framed, why we respond to messages the way we do, and how to employ communications strategies to advance organizational goals. The course will address the media, methods, functions and ethics of institutions' communication and interactions with a variety of audiences with an emphasis on public relations and advertising. Previously offered as JB 2183.Prerequisite(s): Departmental majors only.
  • COURSE TAUGHT
    Mass Media Style and Structure
    17 Jan 2023 - 5 May 2023
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, and departmental majors only.
  • COURSE TAUGHT
    Mass Media Style and Structure
    17 Jan 2023 - 5 May 2023
    Teaches basic writing skills vital to any career in mass communication. Emphasizes language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media. Previously offered as JB 2003, JB 1393, and JM 1123.Prerequisite(s): ENGL 1213 or ENGL 1223 or ENGL 1413 with grade of 'C' or higher, and departmental majors only.