Yanan Yu

Dr. Yanan (Freya) Yu is an Assistant Professor in the Department of Design and Merchandising at Oklahoma State University. She specializes in fashion marketing, fashion innovation diffusion and management, consumer behavior, and luxury branding. Her research integrates theoretical and methodological approaches from statistics, psychology, information science and big data analytics, and related disciplines to promote cross-disciplinary research and knowledge sharing. Before joining OSU, Dr. Yu taught luxury marketing, strategic management, and digital marketing in the Business School of Beijing International Studies University.